Vistra (NYSE: VST) is a leading, Fortune 275 integrated retail electricity and power generation company based in Irving, Texas, providing essential resources for customers, commerce, and communities. Vistra combines an innovative, customer-centric approach to retail with safe, reliable, diverse, and efficient power generation. The company brings its products and services to market in 20 states and the District of Columbia, including six of the seven competitive wholesale markets in the U.S. and markets in Canada and Japan, as well. Serving nearly 5 million residential, commercial, and industrial retail customers with electricity and natural gas, Vistra is the largest competitive residential electricity provider in the country and offers over 50 renewable energy plans. The company is also the largest competitive power generator in the U.S. with a capacity of approximately 39,000 megawatts powered by a diverse portfolio, including natural gas, nuclear, solar, and battery energy storage facilities. In addition, the company is a large purchaser of wind power. The company is currently constructing a 400-MW/1,600-MWh battery energy storage system in Moss Landing, California, which will be the largest of its kind in the world when it comes online. Vistra is guided by four core principles: we do business the right way, we work as a team, we compete to win, and we care about our stakeholders, including our customers, our communities where we work and live, our employees, and our investors. Learn more about our environmental, social, and governance efforts and read the company’s sustainability report at https://www.vistracorp.com/sustainability/.
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Curtis A. “Curt” Morgan, president and chief executive officer: Since October 2016, Mr. Morgan has served as president and chief executive officer of Vistra.
Prior to joining Vistra, Morgan was an operating partner at Energy Capital Partners, a private equity firm focused on investing in North America’s energy infrastructure. He joined the firm in 2015 and was involved in all areas of the firm’s investment activities, with a particular emphasis on origination, diligence and portfolio company governance and oversight, across all of Energy Capital’s sectors of investments.
During his 35-year career, Morgan has held leadership responsibilities in nearly every major U.S. power market. Prior to joining Energy Capital, he served as the president and CEO of both EquiPower Resources Corp. and FirstLight Power Resources, Inc. He recently served as a director of Summit Midstream General Partner at Summit Midstream Partners. He has also held leadership positions at NRG Energy, Mirant Corporation, Reliant Energy and BP Amoco.
Morgan has served on the board of directors of the Electric Power Supply Association, the competitive power generation industry organization, and on the board of Prevent Child Abuse Georgia.
A certified public accountant, Morgan received a bachelor’s degree in accounting from Western Illinois University and a master’s of business administration in finance and economics from the University of Chicago.
Sano Blocker, senior vice president of government affairs: Blocker is responsible for public advocacy, policy and political affairs activities at Vistra. As senior vice president of government affairs, she oversees Vistra’s legislative policy initiatives and political strategy, and administration of the employees’ political action committees.
Previously, Blocker served a similar function as the senior vice president of state and local political affairs for Vistra’s predecessor, Energy Future Holdings. Before joining EFH in 2008, Blocker was executive director for EDS global government affairs, where she was responsible for political relations across the nation’s 50 states, leading a team of regional directors and political consultants.
Blocker serves as vice chair of the Association of Electric Companies of Texas and sits on the executive board of the Texas Taxpayers and Research Association. She is a member of the State Legislative Leaders Foundation Advisory Board and is a former board member of the NCSL Foundation of State Legislatures. Blocker also serves on the board of the World Affairs Council of Dallas/Fort Worth.
Blocker completed the “Leadership in the Global Enterprise” course through the Thunderbird School of Management as well as the executive management program at Southern Methodist University. She graduated from Texas Tech University with a bachelor’s degree in journalism and Spanish.
Jim Burke, executive vice president and chief operating officer: As executive vice president and chief operating officer of Vistra, Burke has overall responsibility for running the day-to-day operations of Vistra, including fossil generation and mining, nuclear generation, and renewable and storage assets. He is also responsible for the retail business and other functions including, safety, supply chain, and asset closure. In addition, he is responsible for the development of renewable energy and battery storage projects, on both new and redeveloped sites.
Burke previously served as chairman and CEO of TXU Energy, the leading competitive retailer in Texas and a subsidiary of Vistra and its predecessor company, Energy Future Holdings. Burke led TXU Energy from August 2005 to October 2016 after joining in late 2004 as senior vice president of TXU Energy’s residential markets.
Burke has worked in the retail electric market since 2001 in both the residential and commercial segments. Prior to joining TXU Energy, Burke was president and chief operating officer of Gexa Energy, a Houston-based retailer that was subsequently acquired by FPL in 2005. Prior to Gexa Energy, Burke was vice president of residential marketing then senior vice president of consumer operations with Reliant Energy.
Prior to his experience in competitive electricity markets, Burke worked at The Coca-Cola Company for six years, both domestically in the juice division of The Minute Maid Company and internationally in the expansion of the juice business through Coca-Cola Bottlers in Latin America, South Africa and Hong Kong. Prior to Coca-Cola, he was a management consultant for Deloitte & Touche Consulting.
Outside of his responsibilities at Vistra, Burke serves as a board member of the Nuclear Energy Institute, and an advisory board member for the Tulane University Energy Institute. He is also a member of the board for the United Way Foundation of Metropolitan Dallas and the Ursuline Academy of Dallas.
Burke is a graduate of Tulane University, earning a bachelor’s degree in economics and a master’s in business administration in finance and general management. He is a licensed certified public accountant and has also earned the designation as a chartered financial analyst
David Campbell, executive vice president and chief financial officer: As chief financial officer of Vistra, Campbell has broad responsibility for the company’s accounting, financial, risk, tax, planning, investor relations, strategy, and M&A activities. Prior to joining Vistra in June 2019, Campbell served as president and CEO of InfraREIT and president and CEO of Sharyland Utilities. Campbell originally joined TXU Corp. (a predecessor of Vistra and Energy Future Holdings) in 2004 as executive vice president of planning, strategy, and risk, and became CFO of TXU Corp. in 2006 and CEO of Luminant in 2008.
Before joining TXU, he was a partner in the Dallas office of McKinsey & Company, where he led the Texas and Southern Region hubs of McKinsey’s corporate finance and strategy practice.
Campbell earned a B.A. from Yale University and a J.D. from Harvard Law School. Also, he graduated with a master’s degree from Oxford University, where he studied as a Rhodes Scholar.
Tom Farrah, senior vice president and chief information officer: Farrah serves as head of Vistra’s Technology Services and is responsible for ensuring the reliability, security, and continued development of the company’s technology platforms, as well as delivering new solutions to support the business.
Prior to joining Vistra in 2020, Farrah served as senior vice president of business transformation for Keurig Dr Pepper, where he led a major transformation of the company’s route to market, and as senior vice president and CIO for Dr Pepper Snapple Group, where he led the enterprise technology function. Prior to DPS, Farrah held senior level IT positions at General Motors, Pfizer, and Electronic Data Systems.
In addition to his responsibilities at Vistra, Farrah serves on the board of Smiles Charity and is a past advisory board member at Southern Methodist University.
Farrah is a graduate of the University of Windsor, Canada, earning a bachelor’s degree in computer science and mathematics.
Amanda Frazier, vice president of regulatory policy: Frazier serves as vice president of regulatory policy, based in the Austin office, and is responsible for representing the company’s interests in the organized power markets and before state and federal agencies.
Frazier served in a similar capacity as a senior director for the company’s predecessor, Energy Future Holdings, which she joined in 2010.
She has a bachelor of arts from Baylor University and received her law degree from Vanderbilt University. Prior to joining the company, Amanda was an attorney in the Austin office of Bracewell & Giuliani LLP and the Dallas office of Hunton & Williams LLP.
Scott A. Hudson, president of Vistra Retail: Hudson serves as head of Vistra’s retail business, including president of TXU Energy, a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. Serving nearly 5 million residential, commercial, and industrial retail customers with electricity and gas, Vistra is the largest competitive residential electricity provider in the country and offers the most innovative products and services in the retail energy industry.
Hudson joined TXU Energy in 2011 and served as the company’s chief operating officer with responsibility for sales, marketing, product development, operations, and business technology organizations. Prior to joining TXU Energy, Hudson held senior leadership positions with MBNA America, ChoicePoint, and LexisNexis. He began his career as a commercial lawyer working in the energy industry for Troutman Sanders LLP, a highly respected international law firm.
Outside his responsibilities at Vistra, Hudson serves on the board of directors for the United Way of Metropolitan Dallas, the Dallas Regional Chamber, and the Dallas Children’s Theatre.
Hudson has a law degree from the University of North Carolina at Chapel Hill and earned his bachelor’s degree from Yale University.
Carrie Kirby, executive vice president and chief administrative officer: Kirby serves as executive vice president and chief administrative officer of Vistra, overseeing the functions of human resources, corporate affairs, corporate security and facilities management.
Prior to her current role, Kirby was the executive vice president of human resources for Vistra’s predecessor, Energy Future Holdings Corp., leading the human resources functions across EFH corporate and its subsidiaries, Luminant and TXU Energy. She was previously vice president of human resources at TXU Energy, where she was originally recruited in 2006 as a human resources director to support the power generation business in its construction and expansion efforts.
Prior to joining TXU Energy, Kirby was director of human resources at Delinea Corporation, a software services company targeting the energy industry. Before that, she was director of human resources for Netrake, a startup voice-over IP hardware development company. She began her career in the executive search business as a consultant for Ray & Berndtson, supporting the technology practice.
In addition to her service at Vistra, Kirby chairs the board of the Teaching Trust, an education policy and leadership development organization focused on developing urban school leaders. Kirby is also a member of the Patient Advocacy Committee for Presbyterian Hospital of Dallas and sits on the executive committee of the Women’s Business Council Southwest.
Kirby holds both a bachelor’s degree in marketing and a master’s of business administration from Texas Christian University.
Stephanie Zapata Moore, executive vice president and general counsel: As executive vice president and general counsel of Vistra, Moore advises the company’s leadership team on legal, regulatory and corporate governance matters, in addition to overseeing the corporate secretary’s office and leading the company’s legal and compliance team.
Prior to her current role, Moore served as vice president and general counsel of Luminant, a competitive power generation subsidiary of Vistra and its predecessor Energy Future Holdings. Moore’s primary responsibilities included coordination and delivery of all legal services for Luminant, including commercial matters, litigation, environmental advocacy, and regulatory compliance and counseling. In addition, she worked closely with other senior leaders to develop and implement the company’s strategy for addressing numerous environmental, permitting and other regulatory matters, including comments on proposed rulemakings, advocacy before relevant regulatory agencies, and representing the company’s position in litigation and administrative proceedings. She also oversaw contract administration and Luminant’s compliance program.
Prior to joining Luminant in 2005, Moore was an associate at Gardere Wynne Sewell LLP in the corporate and securities practice group, where she focused on mergers and acquisitions and private securities offerings. She also spent a year in the trial practice group at Gardere, where she represented clients in commercial litigation matters.
In addition to her responsibilities at Vistra , Moore serves as a member of the board of directors of AVANCE-Dallas, Inc. and Girls Inc. of Metropolitan Dallas, is an active member of Attorneys Serving the Community and is a past chair of the Corporate Counsel Section of the Dallas Bar Association. She co-chaired the EFH 2015 United Way Tocqueville membership campaign and is a 2013 graduate of the General Counsel Forum’s Institute for Leadership in the Law.
Moore received her undergraduate degree in English from Duke University and her law degree from William & Mary School of Law.
Steve Muscato, executive vice president and chief commercial officer: In his current role with Vistra, Muscato has responsibility for regional power desks (ERCOT, PJM, New York/New England, MISO, CAISO); origination and pricing; gas supply and optimization; fuels; and financial trading.
Muscato was previously chief commercial officer of Luminant, a competitive power generation subsidiary of Vistra, where his accountabilities included optimizing the dispatch and value of Luminant’s power generation fleet, managing the commodity (power, gas, and coal), transportation (rail), and emissions requirements for Luminant’s operating assets, and ensuring development of a distinctive point of view on commodity dynamics in critical markets and geographies.
Muscato held several positions at Luminant previously, including senior vice president of commercial operations, vice president of gas trading – North America, and vice president of East gas and power trading. Prior to joining Luminant, Muscato worked for National Fuel Gas and PacifiCorp from 1993 to 1998.
Muscato holds a master’s degree in electrical engineering from the University of Rochester, with several published papers on microprocessor design.