Vistra is guided by four core principles: we do business the right way, we work as a team, we compete to win, and we care about our stakeholders, including our customers, our communities where we work and live, our employees, and our investors.


For key information and a primary point of contact for California, please contact our Government affairs team.

VST In California

Whether it’s our commitment to reduce carbon emissions, our focus on customer choice, or our belief in corporate transparency, we want you to know Vistra is powering a better way forward in California.


In California, Vistra has 1,530 MW generating capacity from one gas plant and one oil plant, along with 750 MWs of battery storage in Moss Landing. Click to download a quick reference .pdf of our company’s California profile.

Key Issues

Vistra takes a leadership role in various advocacy efforts, providing a crucial perspective for all of our stakeholders.

Vistra in California

Vistra’s integrated retail and generation divisions operate under multiple brands in California. Luminant, our generation business, has roots that stretch back more than 130 years, and helps power one of the largest electric markets in the world.

Employees: 43

Services Provided:

  • Retail Electric
  • Electric Generation

Retail Customer Classes Served:

  • Residential
  • Small & Medium Business
  • Large Commercial & Industrial
  • Governmental / Public

Generation Facilities:

Total: 3 facilities @ 1,880 MW (net capacity)

Listing by Fuel Type:

  • Battery: 1 facility @ 750 MW
  • Natural Gas: 1 facilities @ 1,020 MW (net capacity)
  • Oil: 1 facility @ 110 MW (net capacity)

Our Brands in California


Vistra is a leading Fortune 275 integrated retail electricity and power generation company that combines an innovative, customer-centric approach to retail with safe, reliable, diverse, and efficient power generation.


From one of the world’s largest battery energy storage facilities to miles and miles of solar panels, Vistra Zero is bringing a zero-carbon future to life.


Ambit is the largest energy-focused direct seller in America, with an impressive network of independent consultants.



Sano Blocker
Senior Vice President,
Government Affairs

Key Issues

Renewable Generation

We understand that the generation methods of today will not always be the generation methods of tomorrow.

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We believe in pursuing economic and appropriate opportunities to integrate new generation technologies and approaches into the grid. We further believe that in competitive areas, such technologies or approaches should be backed by private investment and not subject to market distorting mandates or public subsidization.

Competitive Markets

We believe in the power of competition to spark innovation and unleash customer benefits and value.

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As such, we believe that markets should be allowed to function freely with minimal oversight and regulated only to the extent needed to ensure a fair and equitable treatment of market participants and customers.

Customer Protections

We believe that customers should be protected against bad actors in the market.

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As such, we believe that customer protection regulations should provide relief to customers in these situations. We believe that customer protections should be structured in such a way that does not inhibit innovation, prevent fair business practices or punish good actors operating in good faith.


We believe in operating our company and facilities in a clean and environmentally friendly manner. As such, we will always comply with existing environmental regulations.

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We further believe that any new environmental laws and regulations should be targeted, based on sound science, and that their costs be commensurate with the benefits obtained. Environmental reporting should be based on actual measured data, consolidated as much as possible and should not create an undue compliance burden.

Limited Income & Vulnerable Group Protections

We believe that certain groups of customers may require greater assistance and/or protections than other classes.

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Among these are limited income, elderly, and medical critical care customers. We support public and private programs to assist these customers with their energy needs and protections to ensure they have the energy they need to prevent life-threatening conditions.

EV & EV Infrastructure:

Vistra supports the adoption of electric vehicles and the build out of EV infrastructure, including charging stations.

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Vistra believes that EVs and EV infrastructure are competitive products and should be provided through the competitive market. While Vistra does not support subsidization of competitive products in general, if legislative or regulatory action is taken to provide out-of-market support to EVs or EV infrastructure Vistra believes that these out-of-market actions should be targeted, time limited and done outside of utility rates.