Based in Irving, Texas, Vistra is proud to combines an innovative, customer-centric approach to retail with safe, reliable, diverse, and efficient power generation that provides essential resources for customers, commerce, and communities across the lone star state.
Vistra is guided by four core principles: we do business the right way, we work as a team, we compete to win, and we care about our stakeholders, including our customers, our communities where we work and live, our employees, and our investors.
For key information and a primary point of contact for Texas, please contact our Government affairs team.
VST In Texas
Whether it’s our commitment to the environment, our focus on customer choice our belief in corporate transparency, we want you to know Vistra is powering a better way forward in Texas.
Vistra is one of the largest competitive residential retail electricity providers the Texas, with over 4,000 employees in nearly 30 locations. Click to download a quick reference .pdf of our company’s Texas profile.
Vistra in Texas
Vistra’s integrated retail and generation divisions operate under several brands in Texas. Our residential customer satisfaction is the best in the business, with TXU Energy maintaining a 5-star rating with consumers. Luminant, our generation business, has Texas roots that stretch back more than 130 years, and helps power one of the largest electric markets in the world.
- Retail Electric
- Electric Generation
Retail Customer Classes Served:
- Small & Medium Business
- Large Commercial & Industrial
- Governmental / Public
- 1 Headquarters
- 5 Regional Offices
- 1 Government Affairs / Regulatory Policy Office
- 3 Mines
Total: 21 facilities @ 18,366 MW (net capacity)
Listing by Fuel Type:
- Battery: 1 facility @ 10 MW (net capacity)
- Coal: 3 facilities @ 4,500 MW (net capacity)
- Gas: 15 facilities @ 11,376 MW (net capacity)
- Nuclear: 1 facility @ 2,300 MW (net capacity)
- Solar: 1 facility @ 180 MW (net capacity)
Our Brands in Texas
Vistra is a leading Fortune 275 integrated retail electricity and power generation company that combines an innovative, customer-centric approach to retail with safe, reliable, diverse, and efficient power generation.
TXU Energy is Texas’ No.1 choice in competitive electricity providers, powering the lives of more Texans than any other retailer.
Luminant is one of the largest competitive power generation businesses in the country with a diverse portfolio of natural gas, nuclear, coal, solar, and energy storage facilities across 12 states.
Ambit is the largest energy-focused direct seller in America, with an impressive network of independent consultants.
Public Power, a retail electricity supplier, proudly powers homes and businesses across Texas.
We believe in the power of competition to spark innovation and unleash customer benefits and value.
As such, we believe that markets should be allowed to function freely with minimal oversight and regulated only to the extent needed to ensure a fair and equitable treatment of market participants and customers.
Out of Market Subsidies
We believe that the competitive market works best without outside interference.
Out-of-market subsidies run counter to a well-functioning competitive electricity market. We recognize, however, that it is not always possible to avoid subsidies for various policy or political reasons. Therefore, should subsidies be implemented, we believe that such subsidies should be targeted, technology neutral, time limited and phased out as the rationale for the subsidized item becomes obsolete
We believe that coal, natural gas, nuclear and other “traditional” electric generation facilities continue to have a role to play.
We believe in a sustainable future, for our business, our environment, and our communities. However, we believe that coal, natural gas, nuclear and other “traditional” electric generation facilities will continue to have a role to play in generating safe, reliable and secure power to customers. We believe these facilities operate best in competitive markets as part of a broad generation portfolio.
We understand that the generation methods of today will not always be the generation methods of tomorrow.
We believe in pursuing economic and appropriate opportunities to integrate new generation technologies and approaches into the grid. We further believe that in competitive areas, such technologies or approaches should be backed by private investment and not subject to market distorting mandates or public subsidization.
We believe that customers should be protected against bad actors in the market.
As such, we believe that customer protection regulations should provide relief to customers in these situations. We believe that customer protections should be structured in such a way that does not inhibit innovation, prevent fair business practices or punish good actors operating in good faith.
Limited Income & Vulnerable Group Protections
We believe that certain groups of customers may require greater assistance and/or protections than other classes.
Among these are limited income, elderly, and medical critical care customers. We support public and private programs to assist these customers with their energy needs and protections to ensure they have the energy they need to prevent life-threatening conditions.
We believe in operating our company and facilities in a clean and environmentally friendly manner. As such, we will always comply with existing environmental regulations.
We further believe that any new environmental laws and regulations should be targeted, based on sound science, and that their costs be commensurate with the benefits obtained. Environmental reporting should be based on actual measured data, consolidated as much as possible and should not create an undue compliance burden.
EV & EV Infrastructure:
Vistra supports the adoption of electric vehicles and the build out of EV infrastructure, including charging stations.
Vistra believes that EVs and EV infrastructure are competitive products and should be provided through the competitive market. While Vistra does not support subsidization of competitive products in general, if legislative or regulatory action is taken to provide out-of-market support to EVs or EV infrastructure Vistra believes that these out-of-market actions should be targeted, time limited and done outside of utility rates.
Resources & Key Third Parties
- Power To Choose (powertochoose.com)
Key Third Parties
- Association of Electric Companies of Texas (AECT)
- Texas Competitive Power Advocates (TCPA)
- Texas Taxpayer and Ratepayer Association (TTARA)
- Texas Mining and Reclamation Association (TMRA)
- Texas Association of Business (TAB)
- Texas Association of Manufacturers (TAM)
- Texas (TEAM)
- Texas (TIEC)
- TX AFL/CIO